Personal Profile

Dr.Santhi V

Academic Title: Associate Professor
Dept. of Humanities,
PSG College of Technology, Coimbatore, Tamilnadu, India.
Date of Joining: 01/06/2009
Educational Qualification(s): B.Com - Madras university - 1987
B.Ed - Institute / University
M.Com - Bharathiar university - 1989
( Computer Application ) - PGDCA Alagappa university - 2002
Ph.D ( Accounting & Finance ) - Bharathiar university - 02/04/2009
Supervisor: Dr. V K Shobana
M.Phil ( Commerce ) - 04/08/1996

Certificate Course(s):High impact teaching skills - Dale Carnegie Certification - 2011
Teachers and Trainers - University of Cambridge - 2011
Contact Information:
Google Scholar URL:


In Brief

Having 30 years of teaching experience in Arts and Engineering colleges. Produced two part-time Ph.D.'s under Anna University. Currently guiding four full-time Ph.D. scholars. Completed one minor research project funded by UGC. Acted as a resource person in many FDP's sponsored by TEQIP, AICTE, and UGC. Deputed as an associate editor in SAJOSPS, i-scholar, and editorial board member in four international journals. Certified professional trainer in teaching-learning approach from ISTE and University of Cambridge. Published 65 research papers in International and 16 in National Journals. Member of International Association of Business, Commerce & Technology Faculty. USA.

Subject Expertise

Financial Management
Human Resource Management
General Management

Research Area

Financial Management
Human Resource Management
General Management

Professional Experience:


Head and Professor, Vellalar College for Women, Erode, during ( 04/06/1993 - 31/05/2009 )

International & National Journals

S.No. Journal Paper Title Year Role Volume
1 South African Journal Of Business Management The impact of human resource management practices on affective commitment: An empirical study in micro, small and medium enterprises using partial least squares structural equation modelling 2022 Co Author 53
2 Periodico Di Mineralogia HR Analytics- A Comparative Study on HRM Strategies 2022 Co Author 91
4 ICCAP 2021 The Relationship Between Training and Career Management on Affective Commitment 2021 Co Author 1
5 Employee Remuneration and the Principle of Fairness 2021 Co Author 2
6 A study on analyzing the conceptual relationship between Human Resource Management and Human Resource Analytics 2021 Co Author 9
7 National Journal of Technology A Study on digital transaction processing and the user's satisfaction with reference to coimbatore city 2021 Main Author 17
8 Electric Vehicle Revolution: What's driving it? 2021 Co Author 17
9 Collision of Green Employee Engagement and Green Human Resource Management in Employee’s Productivity 2021 Main Author 8
10 An Empirical study on the impact of Training and Career Management on Affective Organizational Commitment 2020 Co Author 40
11 Tierärztliche Praxis A Systematic Review on The Relationship Between Organizational Sustainability, HR Analytics, And Organizational Culture 2020 Co Author 40
12 Adalya Worklife Balance of Banking Personnel - An Empirical Overview 2019 Main Author 08
13 International Journal of Pure and Applied Mathematics The Consumer Behaviour towards Online Shopping in Coimbatore city - An Exploratory study 2018 Main Author 120
14 International Journal of Applied Management Research Challenges and Strategies: Women in Health Management 2018 Co Author 10
15 HuSS: International Journal of Research in Humanities and Social Sciences-i -Scholar Goods and Services Tax:Impacts and Challenges 2018 Co Author 4(2)
16 International Research Journal of Management and Commerce THE GROWTH OF VENTURE CAPITAL IN INDIA 2017 Main Author Vol. 4, Is
17 International Journal of Research in Finance and Marketing A Transitory Map of Stock Market Volatility in India 2017 Main Author 7
18 HuSS: International Journal of Research in Humanities and Social Sciences Calendar Anomalies: Before and After the Global Financial Crisis in Emerging BRIC Stock Markets 2017 Co Author 4
19 Asian Journal of Research in Social Sciences and Humanities Evaluating the Financial Health of Selected Commercial Banks in Indian Banking Sector 2016 Main Author 6
20 Asian Journal of Research in Social Sciences and Humanities The Impact of Capital Structure on Profitability of Manufacturing Companies: Using Multiple Regression Model 2016 Main Author 6
21 International Journal of South Asian Journal of Socio-Political Studies Impact of Globalization on Indian Economy: Emerging Issues and Concerns 2016 Main Author 17
22 International Journal of Advanced Engineering Technology The Impact of Capital Structure on Profitability of Manufacturing Companies in India 2016 Main Author 7
23 South Asian Journal of Socio-Political Studies Tourism Industry in India: Emerging Trends and Challenges 2016 Main Author 17
24 International Journal of Research in Finance and Marketing Indian Stock Market - A Road Map 2016 Main Author 6
25 HuSS: International Journal of Research in Humanities and Social Sciences An Empirical Study on Measuring the Association between Job Status of Individuals and their Current Financial Condition 2016 Main Author 3
26 International Journal of South Asian Journal of Socio-Political Studies Modi’s Foreign Policy taking India to the Next Level 2015 Main Author 15

International & National Conferences

S.No. Conference Title Paper Title Date Role Organized By
1 ICCAP 2021 A study on Customer Satisfaction of Public Sector Bank’s Mobile Application with reference to Coimbatore City 08-12-2021 Main Author -Select-


S.No. Title Author Nature Date
1 Impact of Cultural Diversity among Academicians in Management Education
Dr.Santhi V
Dr.Shankar R
Dr.Nanda Gopal L
Chapter 24-12-2020

Special Lectures Delivered

S.No. Event Topic Organizer From To
1 International Fraud Awareness Week Securing Payments and Preventing Fraud in the Digital Era Annamalai University 03/02/2022 03/02/2022
2 Doctoral Research Conclave Leveraging Ethical Research Practices for Quality Publication for enhancing Learning Outcomes during unprecedented Times AMITY BUSINESS SCHOOL 22/10/2021 22/10/2021
3 National Conference on Business Innovation and Sutainability - Building the Organisations for the Future Business Innovation and Sutainability PSGR Krishnammal College for Women, Coimbatore, Tamilnadu 07/02/2020 07/02/2020
4 International Conference on Sustainable Economic and Business Development Sustainable Economic Development Queens College of Arts and Science for Women, Pudukottai, Tamilnadu 27/09/2019 28/09/2019
5 TEQIP III Sponsored One Week Faculty Development Programme on Automated Embedded Systems Team Building PSG College of Technology, Coimbatore, Tamilnadu 10/06/2019 16/06/2019

Programmes Organised

S.No. Title of the Programme From To Sponsoring Agency No. of Audience
1 Security analysis and portfolio management 11-11-2017 12-11-2017 PSG College of Technology 65
2 Personality Development through Transactional Analysis 14-10-2017 15-10-2017 PSG College of Technology 51
3 Export - import management 30-07-2016 31-07-2016 Teqip II 73
4 Export - import management 30-01-2016 31-01-2016 PSG College of Technology 61
5 Integrating Humanistic values and Social Concerns with Technical Education 07-02-2014 08-02-2014 Teqip II 36
6 Curriculum planning, development and implementation 11-11-2013 24-11-2013 Teqip II 41
7 Facilitating teaching-learning and communication skills among engineering faculty for effective clas 16-04-2012 29-04-2012 AICTE 48
8 Facilitating teaching learning and communication skills among faculty for Effective Classroom Instruction 16-04-2012 29-04-2012 TEQIP, 31

Programmes Attended

S.No. Title of the Programme From To Organized by Sponsoring Agency
1 Prospects and Problems of Digital Economy and Financial Inclusion in Rural India 23/03/2022 KPR College of arts, Science and Research, coimbatore NA
2 Initiatives and Challenges on Regulating Crypto Currencies in India 15/02/2022 KSR College of Engineering RBI and ISTE
3 Human Values and the Biztech at the Crossroads 24/07/2021 24/07/2021 Anakant Institute of Management Studies, Baramati NA
4 Professional Development Training 08/02/2021 10/02/2021 IIM, Tiruchirappalli TEQIP - III
5 Learning Management System & E-Content Development Tools 01/07/2020 08/07/2020 Hindusthan College of Arts and Science, Coimbatore NA
6 Business Management, Economics & Technology in the Digital Era 20/12/2019 21/12/2019 Lead Collge opf Management Dhoni NA
7 Sustainable Economic and Business Development 27/09/2019 28/09/2019 Queens College of Arts and Science for Women Indian Academic Research Association
8 Learning Improvement Techniques 21/04/2016 23/04/2016 IIT, Madras Teqip
9 ISO 9001:2008 Internal Audit 27/06/2015 27/06/2015 PSG College of Technology PSG College of Technology
10 Quality circles for institutional effectiveness 27/03/2015 28/03/2015 PSG College of Technology Teqip II
11 Facilitation skills for teachers 05/11/2014 07/11/2014 Government college of technology, Coimbatore Teqip II
12 Management capacity enhancement programme 27/03/2014 27/03/2014 PSG College of Technology Teqip II
13 Team building and conflict management 29/07/2013 31/07/2013 Administrative staff college of India, Hyderabad Teqip II

Awards and Achievements

S.No. Title of the Award Awarded By Date of Achievement
2 National Conference on Initiatives and Challenges on Regulating Crypto Currencies in India KSR College of Engineering and RBI 15/02/2022
3 Best Paper Award Raja Sarafoji Government Arts College, Thanjavur 21/06/2011
4 Cambridge International Certificate for teachers and trainers University of Cambridge 01/06/2011

Doctoral Guidance / Supervision : Completed

S.No. Name of the Candidate Title of the Thesis Date of Completion
1 S Sreekala
An empirical study of financial health and service quality of select commercial banks in India 24-10-2016
2 S Revathy
An Empirical study of financial re-engineering in select manufacturing industries in India 24-10-2016

Doctoral Guidance / Supervision : In Progress

S.No. Name of the Candidate Area of Research
1 S.R. Nandakishore
2 S.Amrutha
3 Firdaus Bashir
Human Resource Management
4 Vishnu Priya S
Human Resource Management

Sponsored Research Projects

S.No. Title of the Project Sponsoring Agency Role